KINPUP: Celebrating Kinship with Pups - A New Chapter in Premium Pet Care Begins Today
VANCOUVER, BC - September 22, 2023 - Today, we proudly announce the launch of KINPUP, an innovative online platform for premium, design-forward pet supplies. Its significance is doubled as it coincides with the birthday of the founder’s dearly departed and beloved companion, Tigger. KINPUP, inspired by the profound kinship we share with our beloved pups, is set to redefine the pet care landscape in Canada by offering a carefully curated selection of top-tier products.
According to the recent industry statistics from IBIS World, industry revenue in Canada is expected to increase at a CAGR of 6.2% to $3.8 billion over the past five years (2018-2023). This growth has been underpinned by a rise in pet ownership and disposable income during the coronavirus pandemic. Canadian consumers have also been spending much more on their pets, with the average pet expenditure per household consistently increasing during the period. A recent study by Grand View Research also attributes much of this expansion to cultural shifts. As millennial and Generation Z consumers have grown into adulthood, they have embraced their pet-owning and pet-loving lives significantly more than their predecessors. In 2020, households headed by the younger generation account for roughly 60% of pet ownership, whilst households headed by baby boomers account for about 30% of pet ownership. Moreover, there is also a rising demand for e-commerce pet supplies stores, as cited by a recent study by Common Thread Collective. E-commerce gives pet owners exactly what they want: convenience, product information and options, easy price comparisons, and a devoted focus on customer relationships.
KINPUP: Where Pet Love Lives On
KINPUP is more than just an online premium pet supplies store; it's a celebration of the profound bond between pets and their human companions. Inspired by the enduring love for Tigger, Christina Leung, Founder of KINPUP, embarked on a mission to ensure that every pet continues to receive the same love and care. At KINPUP, we offer a meticulously curated selection of premium pet items sourced from around the world, including Australia, Germany, Korea, New York and Hong Kong, ensuring that your pets receive nothing but the very best.
Our online platform goes beyond retail; it aims to connect pet lovers, creators and artists, fostering a vibrant community dedicated to the well-being of our beloved companions. KINPUP features unique offerings such as matching set suggestions during purchase and a Pup Art magazine that introduces different pet-loving artists and their work, enhancing the pet owner experience like never before.
Christina shared her heartfelt sentiments, saying, "Tigger's love was a guiding light in my life, and KINPUP is my way of keeping that light shining and sharing the love with fellow pet lovers. We are committed to redefining pet supplies and creating a platform that celebrates the profound kinship we share with our pups." Christina continued, “We also understand that the trend of purchasing pet supplies on the internet is surging, and we aim to meet this need by offering a wide range of high-quality, design-forward products for pets of all shapes and sizes on this online platform. Our user-friendly website ensures a seamless and delightful shopping experience, making it easier than ever for pet lovers with discerning tastes to find the perfect items for their beloved companions.”
To make pet luxury accessible to all Canadians, KINPUP is thrilled to offer nationwide shipping. Furthermore, all orders over $120 qualify for FREE shipping, ensuring that pet lovers across the country can indulge their furry friends. Additionally, clients can enjoy a 5% discount on their first order by subscribing to our email list.
Join us in celebrating this momentous launch by visiting our website at www.kinpup.ca. Stay connected with us on social media for the latest updates, exclusive promotions, and incredible pet art and heartwarming pet stories.
About KINPUP
KINPUP is a Vancouver-based online platform dedicated to providing quality and design-forward pet supplies for posh pet owners across Canada. Inspired by the profound kinship we share with our pets, KINPUP curates a selection of premium pet items from around the world including Australia, Germany, Korea and Hong Kong. Our mission is to redefine pet care by offering the highest quality products that prioritize pets' comfort, style, and happiness while connecting pet lovers, creators, curators, consumers, and artists.
For media inquiries, please contact:
Christina Leung
Founder of KINPUP
Email: hello@kinpup.ca